Rose & Selma — October email preview

Rose & Selma · October 2026 email preview

Internal preview page (not linked anywhere on the shop). Every email is written as a back-and-forth between Rose (romantic, Playfair italic, left bubbles) and Selma (practical, Jost, right bubbles). Click any image to open it full size. Live versions are in Klaviyo as drafts; the real emails use {{ first_name }} where this preview says "Samuel".

14 campaigns · Thu 8 Oct → Wed 21 Oct

01 · Rose & Selma catch you up (Thu 8 Oct)

A: Rose: we have news. Selma: three things, keep it short.

B: Three things to know this October

A deal every Monday, four pieces for €105, and what everyone ordered last month.

02 · October Opal · teaser (Fri 9 Oct)

A: Rose: it's opal. Selma: it's Monday.

B: October's stone arrives on Monday

Opal is October's birthstone. From Monday, six pieces are 20% off for one week.

03 · Rose guesses, Selma measures (Sat 10 Oct)

A: Rose: just guess. Selma: measure.

B: Your ring size in 30 seconds

A strip of paper, a ruler, done. Selma explains. Rose has a drawer of rings that don't fit.

04 · October Opal · early look (Sun 11 Oct)

A: Rose: can we show them? Selma: fine. No buying till Monday.

B: Your early look at the six opal pieces

Opal week opens tomorrow at 09:00. Here are the six pieces a day early.

05 · Opal week is open · TWENTY (Mon 12 Oct)

A: Selma got you 20%. Rose picked the opal.

B: Opal week is open: 20% off with TWENTY

Twenty pieces, 20% off with the code TWENTY, until Monday 19 October at 09:00. Opal included.

06 · Opal, explained twice (Tue 13 Oct)

A: Rose: it never looks the same twice. Selma: it's always 20% off.

B: The six opal pieces, 20% off

Opal week, day two. Six pieces, each 20% off with TWENTY until Monday 09:00.

07 · Can I shower in it (Wed 14 Oct)

A: Rose: can I shower in it? Selma: yes. Next question.

B: Shower, swim, sleep. It stays on.

Waterproof, tarnish-free, and a 2-year warranty if we are wrong about that.

08 · Still 20% off, still gold (Thu 15 Oct)

A: Selma: still 20% off. Rose: still gold.

B: Still on: 20% off until Monday 09:00

A short one. Twenty pieces, 20% off with TWENTY, until Monday 09:00.

09 · Letters we got (Fri 16 Oct)

A: Rose: read these. Selma: they're verified.

B: What people wrote after it arrived

Four letters from people wearing the pieces, and the one word that keeps coming up.

10 · Selma did the maths (Sat 17 Oct)

A: Selma did the maths. Rose did the feelings.

B: 30 days to decide. 20% off for 2.

You have 30 days to return it. The 20% has two days left. Selma made a table.

11 · Ends tomorrow at 09:00 (Sun 18 Oct)

A: Selma: it ends at 09:00 tomorrow. Rose: she means it.

B: Last call: 20% off ends Monday 09:00

Twenty pieces, 20% off with TWENTY, until 09:00 tomorrow. Then a new twenty takes over.

12 · Monday · new twenty · GOLD20 (Mon 19 Oct)

A: Rose vs. Selma, round two. You win either way.

B: New Monday, new twenty: 20% off with GOLD20

A new twenty: name and initial pieces, 20% off with GOLD20, until Monday 26 October at 09:00.

13 · What happens after you order (Tue 20 Oct)

A: Rose: when does it arrive? Selma: here is the whole timeline.

B: What happens after you click order

Free worldwide shipping, tracked all the way, and a 2-year warranty when it arrives.

14 · Four for €105 (Wed 21 Oct)

A: Rose: four. Selma: €105. Both of us: yes.

B: Pick any four pieces, pay €105

Pick any four, pay €105. Or 20% off this week's twenty. Selma shows which adds up better.